In celebration of National Adventure Day on October 9, Urban Air brings “Adventure Unlimited” to life with unlimited free tickets to KidHub users, equating to more than 2.5 million hours of free play

DALLAS, Oct. 5, 2026 /PRNewswire/ — Urban Air Adventure Park, the nation’s leading indoor adventure park and part of youth enrichment platform Unleashed Brands, is celebrating National Adventure Day on Oct. 9 by giving families across the country more reasons to play.

Starting today, families can download and register for KidHub, the free family app from Unleashed Brands that brings kids’ activities, experiences and resources together in one place, to receive one free unlimited play pass to any participating Urban Air park.

How to Claim a Free Pass

The tickets will be issued exclusively through the KidHub app on Friday, Oct. 9. Every KidHub account will receive one pass, including all existing users and anyone who downloads and registers for the app by 11:59 p.m. local time on Oct. 9. Existing Urban Air members who receive the reward can use their pass to bring a friend along for the adventure.

Adventure on Your Own Schedule

The celebration doesn’t end on National Adventure Day – tickets are valid for 45 days, giving families full flexibility to play on their own schedule. Whether that means celebrating the holiday, planning an active long weekend or making the most of fall break, there’s plenty of time to turn your free pass into a full day of action.

There’s also no timer on the fun. Unlike parks with timed admission, Urban Air tickets are valid from open until close.

“Kids need time to just be kids, to get off screens, move, play and have fun together,” said Michael O. Browning Jr., Founder and CEO of Unleashed Brands. “National Adventure Day is a great reminder to make time for that. By giving a free ticket to every family who wants one, we’re creating more opportunities for kids to connect in the real world and make memories with their families. We want to make it easier for families to say yes to more of those moments.”

A $10 Million Investment in Family Fun

Representing more than $10 million in free tickets, the giveaway brings Urban Air’s promise of “Adventure Unlimited” to life and reflects Urban Air and Unleashed Brands’ shared commitment to investing in the families they serve, making it easier for kids to get out, get moving and make memories together.

To claim a free ticket, download the KidHub app by 11:59 p.m. on Oct. 9 at www.unleashedbrands.com/kidhub. For more information, visit www.nationaladventureday.com.

*Available for a limited time at participating U.S. locations, up to a $49 value. Limit one ticket per KidHub account. KidHub app must be downloaded by 11:59 p.m. on Oct. 9 to receive a ticket; if visiting on Oct. 9, downloading at least one hour in advance is recommended to allow time for the ticket to be issued.

About Unleashed Brands
Unleashed Brands currently includes portfolio brands Urban Air, The Little Gym, Sylvan Learning, Snapology, Class 101, Premier Martial Arts and Water Wings Swim School. The platform was founded to curate and grow a portfolio of the most innovative and profitable franchise brands that help kids learn, play, and grow. Over the last 15 years, the team at Unleashed Brands has built a proven platform for scaling businesses focused on serving families. Its mission is to impact the lives of every child by providing fun, engaging, and inspiring experiences that help them reach their full potential. For more information, visit UnleashedBrands.com.

About Urban Air Adventure Park
Urban Air Adventure Park is the nation’s #1 destination for family fun, featuring a variety of attractions perfect for all ages. The award-winning national franchise brand is the largest adventure park operator in the world with more than 400 parks open or under development. Founded in 2011 with a higher purpose to help kids have fun while achieving activity goals that safely enhance their social and physical skills, Urban Air continues to lead the family entertainment industry through innovation and nationwide expansion. For more information, visit www.UrbanAir.com.

Media Contact: unleashedbrands@praytellagency.com

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SOURCE Unleashed Brands