U.S. Trademark “BEtreat” Owned by Mondiwell Founder

Mondiwell, a provider of nature-based wellness, mindful writing and equine connection offerings, is the proud owner of the BEtreat® trademark.

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LARA WILSON is Founder and Co-Creator at Mondiwell, a Concord, Mass., provider of nature-based wellness, mindful writing and equine connection offerings. These include Mondiwell's trademarked BEtreat (R) personalized retreats at which participants are invited to “BE present with intention." (Photo credit: Kathryn Costello)

LARA WILSON is Founder and Co-Creator at Mondiwell, a Concord, Mass., provider of nature-based wellness, mindful writing and equine connection offerings. These include Mondiwell’s trademarked BEtreat (R) personalized retreats at which participants are invited to “BE present with intention.” (Photo credit: Kathryn Costello)

Mondiwell uses the BEtreat® trademark for its personalized retreats at which participants are invited to “BE present with intention,” as an alternative to retreating from life’s on-going challenges, by exploring and nurturing integrative evidence-based wellness practices. Collaborative BEtreats® seek to help participants “step away from the swirl of overwhelm and find a serene space to BE in the moment.”

Versions of Mondiwell’s BEtreat® experience incorporate meditation, mindfulness education, nature immersion, energy healing, and equine experiential connection that clarifies paths to nervous system regulation through intuitive human-horse understanding.

“Recently, we’ve seen some other parties using the BEtreat® name in their business offerings, which we believe have been inadvertent, unintentional violations of our U.S. trademark,’’ said Mondiwell Founder and Co-Creator Lara Wilson. “One inadvertent act of infringement we encountered was thoughtfully resolved with other mindfulness professionals whose dedication to the practice led to a friendly outcome.’’

“We want to take this opportunity to kindly remind everyone that BEtreat® is in fact a U.S. legal trademark that we own. We want to avoid any confusion being created about the BEtreat® name and to be sure, as any responsible trademark holder would, that we are protecting our brand and all that we and our partners and clients have invested in developing the unique BEtreat® concept and experience,’’ Ms. Wilson added.

A certified advanced Trauma-Informed Mindfulness Mentor and 40-year meditator, Ms. Wilson has decades of training and experience sharing her extensive knowledge to compassionately connect and co-create personalized programs.

The United States Patent and Trademark Office officially registered BEtreat® under registration number 7048252 on May 9, 2023. Ms. Wilson, the trademark’s owner, had first used the now-trademarked name in 2019 in a prior firm.

Mondiwell invites you to learn more about BEtreats® and its other offerings by visiting our website, https://www.mondiwell.com/

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